Last September, the commercial team of Amerex proudly represented the UP4Health project at the Alimentaria Foodtech fair in Barcelona with their own stand. Alimentaria Foodtech is a globally renowned trade fair specializing in ingredients, machinery, and technology for the food industry, bringing together key players from around the world to showcase the latest innovations.
At their stand, Amerex introduced the latest product launches of the year, which have been made possible through their participation in various research projects, including the European project UP4Health.
Throughout the fair, Amerex had the opportunity to present the UP4Health project to numerous attending companies. They shared the successful results achieved so far from the pilot plant trials. Potential clients were introduced to an innovative product born from Amerex’s cutting-edge technology combined with functional ingredients being researched under the UP4Health project, named Biamex UP4Health. The combination of natural preservatives and the search for new antioxidants is a current trend in the food industry, drawing significant interest from many companies during the fair.
Moreover, Amerex also participated in the Ingrenova space, which highlights the most innovative Intermediate Food Products (IFP). Here, Amerex showcased Biamex UP4Health in a dedicated display case, attracting many visitors who later approached the Amerex stand to request more information.
The presence of Amerex at Alimentaria Foodtech not only highlighted their latest innovations but also underscored the significant advancements being made through the UP4Health project, reinforcing their position at the forefront of food technology and research.
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